On Shields Road, near Scotland Street, at 23:45 on Tuesday, Euan Johnston, 26, was shot in the driver’s seat of a black Audi RS4 estate.
A passenger in the car was not injured. He died a short time later at the Queen Elizabeth University Hospital.
Mr Johnston was shot at multiple times by the occupant of a dark-coloured Audi Q5, Police said.
Mr Johnston had been for a meal and was travelling home, when he was shot at multiple times in a pre-planned attack, with one other person in the car, from Police Scotland’s major investigations team, Det Supt Jim Kerr said.
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He said, hat other person, who was not injured, was being treated as “a significant witness.”
“The investigation team was interested in an Audi Q5 that was found in the city’s Possil area,” The detective also revealed that.
Det Supt Kerr said, “when he was approached by the Audi Q5, The man had just stopped at a pedestrian crossing on Shields Road, just south of its junction with Scotland Street.”
“This was obviously a targeted attack. This can be a busy area and there could have been a number of people walking by or in vehicles, Although it was quite late at night.”
Someone from that vehicle shot him and then the car sped off in a northerly direction on Shields Road and turned east into Scotland Street towards the Kingston Bridge.
The shooting had been witnessed by members of the public, Det Supt Kerr said no-one else was injured.
he said “This is a shocking incident and something that no one should have to witness.”
Officers are currently checking CCTV in the area in an effort to trace its movements. At this time there is no description of anyone in the suspect car. Specialist officers will carry out forensic tests on the car.”
He added: “A major inquiry has been set up by Greater Glasgow Division and the major investigations team and other specialist resources from across the country. I would urge anyone with information or any concerns at all, to speak to them there.”